How do the inner workings of a real estate syndication team actually get what it needs to do done? Well, this video from the past is going to go through that. This video was recorded for a training program for real estate syndicators that I did about two years ago. The information is still totally valid and up to date, and I know you’re gonna find it useful.
In these videos, we are talking about your flight crew. Specifically in this video, we are going to dive deep into your internal organization’s flight crew. So let’s start at the top. We have you; here you are, you are the captain of the ship, you are the captain of the plane, you are the one who is getting to decide where you go, when you go, all those things. You may have a team, you may not. And if you do have a partner, they are your copilot in some manner. So let’s actually draw a copilot in here. Wow. So you are the pilots of this, you’re the ones who set the direction.
Now, one thing if you are part of a team is – and we talked about this in the formation of the company itself – make sure you’ve got established how all decisions get made between you and your partner. That clears up any ambiguity. In a later video, when we start talking about your focus, we’re going to go through all those internal dialogues that take place about what you believe as an organization, and make sure that you’re in alignment on there. It’s that internal identity that you’re having; everybody in the driver’s seat needs to be on the same page about that.
So here you are in your company. And then you’ve got control over maybe a few people. Now some of you will have crew members, some of you won’t. And that’s okay; if you don’t have crew members and you’re doing this, it’s just the same as if you’re doing all the work of them as well. And this is your flight crew. These people are who you discuss anything that needs to take place with.
Now, what are you really giving your flight crew? You’re giving them your focus, what the focus of the company is, what direction you’re going, where it’s going, what those goals are. If you’re piloting an airplane, and you’re flying from Los Angeles to Miami, you should be telling your flight crew that we’re going to Miami. So that’s part of it.
The other part of it is your internal identity. So you can think about this as your values. It’s also just who you are as an organization and what you believe in in order to get to that goal, to get to Miami from Los Angeles.
So this is your plane, and this is an arrow here because we don’t want to forget the word transferring those that identity over. We’ll make this a little bit fancy like that. So this is your plane. This is your vehicle, the vehicle that we’ll talk about in other lessons about getting your investors there, this is the way to go. You got your flight crew and you’ve got your pilots. And you may have other executive people and you want to call them navigators and copilots, that’s all good.
You want to make sure that your flight crew is the right kind of people. And by that, I’m not saying like good guys bad guys. I think most people are basically good. That’s how I – that’s one of my core beliefs, that people are all basically good. Most people, 99.999% of people. And so the people that you’ve got in your organization, make sure they’re the right people. We do that because they have the right internal identity. So they have alignment to your values. And we’ll be talking about that in the internal identity section of focus, which is part of the core.
When it comes time to make decisions, I believe that there needs to be an open dialogue between your flight crew and your pilots. It means that they always have the right to report facts, you need those optics to complain, tell you when things are going right, to give advice and openly debate. I’m sure some of you are a little nervous about this right now. Well, let me make it very clear right now that the right to complain, the right to give advice, and the right to openly debate any issue is something that will set your organization up to become efficient, and to become good.
Now, what this does not equal is the right to decide. You are the pilot, so you are the one that gets to decide where you’re gonna go. So between pilots and flight crew, when these ships, when the reports are coming in. They are everything – all this reporting facts, complaints, advice, especially advice or debate is judged by believability. Both from them to you for what they believe you. And believe that you have their best interests and the investors’ interests at heart and your believability of them. That’s how you weigh out what advice you’re going to take, what you’re going to leave behind, when to close the door and stop communicating and things like that.
And I think also, it is important to have a foundation of tough love. You are in charge and you need to assert your authority as the one in charge, they expect that from you. Or if they don’t expect that from you, shame on you for not setting that up from the very beginning. Because you are the one in charge, you’re the one setting the direction. And it’s important to have somebody at the stick who can make sure that they can get all the way from Los Angeles to Miami in this little tin can. Somebody’s got to do that. And somebody’s got to be in charge and that person is you if you’re here, you are a founder and you have that authority.
Now, can I shrink this more? No, okay. So, when we are doing any sort of syndication, what we are really doing here is we are going for taking our business which we’ll represent by just a little building. Right? So we’re taking this, this building. And in our company as it is at any given point, it’s here, and then there’s this huge gap. And we want to take our company here and here it’s a really big building. Right? Man, we want to make something bigger than what it currently is. That’s why we’re here. This may be more money, more assets under management, more properties, whatever it is for you.
And so the way we do that is with this vehicle and that flight crew is the way you’re going to get there. But you are the pilot, you’re the one setting direction, you’re the one setting it. And the one thing that needs to be here is believability. To tough love, and every single person needs to have it. It is the focus and the internal identity that you set out. And the holding people accountable while letting them do these things like report the facts, complain, give advice, openly debate that give that bridge this gap, this huge gap here and take you from that small to that big.
So I hope that analogy of the plane really kind of helped set forth with you as the pilot and everybody else as part of the flight crew. My name is Tilden Moschetti. If we can help you put together a real estate syndication or a syndication for perhaps to raise money for your business or a private equity fund, we’d be happy to help. Again, Tilden Moschetti, Moschetti Syndication Law Group. We focus exclusively on Regulation D Rule 506b and Rule 506c offerings.