So this is going to be your year. You want to start creating not just one syndication this year but multiple syndications. I have a client that does three a month, and you can do that too. We’re going to go through in this video the steps in order to create multiple syndications in a year.
The first and most important thing that you need to do in order to do multiple syndications in a year is to recognize you’re going for something ambitious. You’re setting forward a big goal, so you should begin by writing it down and making it manageable so that you can achieve this. What is it going to take to get you from here all the way to where you can do multiple deals? Start by writing it down, and then we break it into chunks.
I like to use the 12-week year system where, instead of looking at it as one year with 52 weeks to achieve your goal, what if you only had 12 weeks? You’re compressing that time from 52 weeks down to 12. This conveniently adds up to approximately 52 weeks in a year, so you’ve got nice quarters to work with, driving your success. By breaking it down into that 12-week system, you could possibly do four syndications if you do one in every 12-week block. So that’s where I would start: write it down, break it down.
Another key thing in order to do multiple syndications in a year is to establish your foundational investment theory. Make sure you understand what your niche is and what you bring to the table. That’s going to make a big difference. If you’re doing things that are wildly apart and don’t make much sense together, you’re going to have a lot of difficulty. Investors won’t know who you are and won’t be ready to invest if they see you doing, say, a multifamily deal here, then funding a business, and then doing ground-up development of an industrial building. It’s going to confuse investors.
Another key thing is to assemble your team. You’re going to need people to help you if you’re going to do more than one deal. Some key roles include deal sourcing—finding the deals to pursue—and capital raising, which is finding and talking to investors. This could involve marketing efforts or direct interactions with investors. Additionally, you need legal and compliance support. A syndication attorney, such as my firm, is critical to ensure compliance and avoid legal issues that could derail you. Lastly, you’ll need operational support—brokers, property managers, and others who will help manage the properties once the deals are done.
The most important thing—and I know I said this before, but this truly is the most important thing—is to take action and build your investor base. You need to always be looking for deals and investors, growing your internal network. Even if you’re doing a 506(c) offering, finding investors is essential. Consistent action will lead to success. If you take weeks off, you’re not growing and not getting closer to your goal.
Lastly, when you’re putting together multiple syndications, it’s about launch, close, repeat. If you follow the 12-week system, you’ve got four launch-close-repeat cycles. You’ll launch in the first two to four weeks, then focus on closing for the next eight weeks. As soon as one deal is done, you move on to the next. That’s how you build a successful string of multiple syndications in a single year.
My name is Tilden Moschetti. I am a syndication attorney with the Moschetti Syndication Law Group. We help syndicators and fund managers put together syndications and investment funds—whether it’s in real estate, businesses, or anything else that needs investor money to generate returns and pay back investors while benefiting you. We’d be happy to speak with you in a consultation. Just give us a call, and we’ll go from there.